Topic: Key Result Tagging
Key Result Tagging, The Science of Measuring What Matters
Transform how you measure success—Key Result tagging reveals whether you're measuring the right things, with the right confidence, using the right methods.
Leading vs Lagging Indicators: Know If You're Winning Before It's Too Late
Predict Success with Leading Metrics, Confirm It with Lagging Ones
Leading indicators predict success; lagging indicators confirm it. Good OKRs pair lagging Objectives with leading Key Results—so you know whether you're on track before it's too late to course-correct.
Technical Debt Classification: Internal Insight, Not Board Governance
When Categorising Debt Helps—and When It's Overhead
Technical debt classification helps Product & Engineering teams understand debt composition—but don't expect board engagement on categories. Tag debt-related Key Results by type (deliberate vs accidental, business-blocking vs aesthetic) when debt is a significant problem requiring structured remediation.
User Story Mapping: Tag Key Results by User Journey Stage
See Which Parts of the Customer Experience You're Actually Measuring
User Story Mapping isn't prioritisation—it's a tagging framework. The backbone represents user journey stages; tagging Key Results by backbone position shows which parts of the customer experience you're measuring. Use it alongside Pirate Metrics for complete journey visibility.
Key Result Tagging: Committed vs Stretch Goals
The OKR Distinction That Separates Winners from Wishful Thinkers
Master the OKR fundamental that Google lives by—Committed goals demand 100% delivery, Stretch goals target 60-70% ambition—so boards and teams finally speak the same language about expectations.
Key Result Tagging: Confidence Level %
From Static Predictions to Dynamic Risk Signals
Track evolving confidence (0-100%) in achieving each key result—not as a static guess but as a living signal for when to double down, pivot, or pull the plug before it's too late.
Key Result Tagging: Level of Ambition
From Moonshots to Certainties—Calibrating Stakeholder Expectations
Signal where teams stretch versus deliver with certainty—Low, Medium, High ambition, or High Integrity Commitments—so stakeholders calibrate expectations and debates shift from blame to learning.
Key Result Tagging: Metric Type
When Numbers Tell Half the Story—Balancing Metrics with Meaning
Balance numbers with nuance—tag key results as Quantitative (metrics), Qualitative (insights), or Boolean (yes/no outcomes) to ensure you're not optimising spreadsheets while missing the stories that matter.
Key Result Tagging: Outcome vs Output vs Input
The Measurement Hierarchy That Separates Motion from Progress
Stop celebrating deliverables while impact stalls—tag key results as Outcomes (impact achieved), Outputs (deliverables produced), or Inputs (activities performed) to measure what actually moves the business.
Key Result Tagging: R&D Tax Credit
From Engineering Work to Tax Relief—Tagging What Qualifies
Turn qualifying R&D work into tax relief by tagging key results that prove technical uncertainty, systematic investigation, and genuine innovation—making claims audit-ready before HMRC comes knocking.
Key Result Tagging: Validation Method
Experiments vs Assumptions—The Difference Between Science and Wishful Thinking
Distinguish hypothesis-driven experiments from assumption-based guesses—tag how you're validating key results to expose which teams build on data and which gamble on intuition.