Topic: SaaS Metrics

SaaS Financial Metrics: The Numbers That Determine Your Destiny

SaaS financial metrics like Rule of 40, Magic Number, LTV:CAC Ratio, and CAC Payback Period determine whether your business is healthy. Learn how these metrics connect to your roadmap—and why your roadmap is the lever that moves them.

CAC Payback Period: The Cash Flow Metric That Gates Your Growth Speed

CAC Payback Period reveals how long until customer acquisition investments break even. Learn how this cash flow metric determines how fast you can grow—and how your roadmap can accelerate payback from both sides.

LTV:CAC Ratio: The Unit Economics Metric That Determines SaaS Survival

LTV:CAC Ratio reveals whether your customers generate more value than they cost to acquire. Learn how this fundamental unit economics metric determines SaaS sustainability—and how your roadmap can improve it from both sides of the equation.

Rule of 40: The SaaS Health Metric That Investors Actually Care About

The Rule of 40 is the single metric that tells investors whether your SaaS business is healthy. Learn how growth rate plus profit margin reveals whether you're building sustainably—and how your roadmap can move the number.

SaaS Magic Number: The Growth Efficiency Metric That Reveals Your GTM Truth

The SaaS Magic Number measures whether your sales and marketing investments generate proportional revenue returns. Learn how this efficiency metric separates sustainable growth from expensive growth—and how your roadmap can improve it.

Objective Prioritisation: ARR

When Your Customers' Cheque Size Decides Your Roadmap

ARR prioritisation ranks features by the recurring revenue at stake—letting your highest-value customers vote with their wallets. When does revenue-driven roadmapping create strategic clarity, and when does it turn your product into a consulting service?